About Dr. C. Keith Harrison

Dr. C. Keith Harrison is an Associate Professor of Business Administration at the University of Central Florida as well as Associate Program Director of the DeVos Graduate and Undergraduate Sport Business Management Programs. In addition to his role at UCF as Faculty and Curriculum Coordinator of the DeVos Sport Business Management Programs, Dr. Harrison is an Adjunct Associate Professor at Emory University’s Goizueta Business School and adjunct faculty member at Boise State University’s Department of Communication.

Dr. Harrison has over two decades of university research, teaching and service experience at the community college level (Cerritos, Fullerton and Cypress) and university level (Washington State University, Indiana University, University of Michigan, Arizona State University, and the University of Central Florida).

A former NCAA scholar-athlete that was a center on the football team at West Texas A&M University, Dr. Harrison has numerous peer-review journal articles and book chapters. His career focus is in a few areas: the student-athlete and professional athlete experience; diversity and inclusion issues related to gender and race relations in education, business, sport and entertainment; and the marketing of emerging multicultural demographics in the global environment in education, sport and entertainment.

Dr. Harrison’s brief list of clients and partnerships include the NFL, Orlando Magic, Oakland Raiders, Miami Dolphins, University of Oregon, Jordan Brand, EA Sports, Insurance of America (IOA), the Golf Channel, Boise State University, UCLA’s School of Education, Wharton Sports Business Academy, and Emory University’s Goizueta Business School (Department of Organization and Management).