About Julian Mellini
Julian Mellini leads the insights and analytics activities for the NFL UK in London, England. With a Masters in Global Finance, Trade and Economic Integration from the University of Denver, Julian began his career as an investment banker in both public finance and mergers and acquisitions.
As the NFL has increased its focus internationally, especially in the UK which has been hosting regular season games since 2007, Julian was recruited to develop a program to inform strategic and tactical fan growth and business decisions based on data and insights.
From the creation of grassroots / CSR programs to marketing activities based around the London games, the NFL UK is uniquely positioned to pioneer and test strategies for making new fans and for engraining American football as a mainstream part of the UK community.